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1

Consumer Attitudes toward Marketing and Consumerism

Hiram C. Barksdale and William R. Darden

Journal:

Journal of Marketing

Year:

1972

Language:

english

File:

PDF, 1.27 MB

english, 1972

2

Marketers' Attitudes toward the Marketing Concept

Hiram C. Barksdale and Bill Darden

Journal:

Journal of Marketing

Year:

1971

Language:

english

File:

PDF, 1.47 MB

english, 1971

3

Food Labeling Regulations: Efforts toward Full Disclosure

Warren A. French and Hiram C. Barksdale

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 1.17 MB

english, 1974

4

The marketing concept in the U.S. and the USSR: An historical analysis

Hiram C. Barksdale, William J. Kelly, Ian MacFarlane

Journal:

Journal of the Academy of Marketing Science

Year:

1978

Language:

english

File:

PDF, 981 KB

english, 1978

5

Spectral Analysis of Advertising-Sales Interaction: An Illustration

Barksdale, Hiram C., Hilliard, Jimmy E., Guffey, Hugh J.

Journal:

Journal of Advertising

Year:

1974

Language:

english

File:

PDF, 1.62 MB

english, 1974

6

Marketing Activities in the Service Industries

George, William R., Barksdale, Hiram C.

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 978 KB

english, 1974

7

The Use of Marketing Data in Courts of Law

Hiram C. Barksdale

Journal:

Journal of Marketing

Year:

1959

Language:

english

File:

PDF, 371 KB

english, 1959

8

Improving Measure Quality by Alternating Least Squares Optimal Scaling

Nicholas M. Didow, Jr., Kevin Lane Keller, Hiram C. Barksdale, Jr. and George R. Franke

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 652 KB

english, 1985

9

Portfolio analysis and the product life cycle

Hiram C. Barksdale, Clyde E. Harris Jr.

Journal:

Long Range Planning

Year:

1982

Language:

english

File:

PDF, 1.17 MB

english, 1982

10

How Salespeople Build Quality Relationships:: A Replication and Extension

James S. Boles, Julie T. Johnson, Hiram C. Barksdale Jr.

Journal:

Journal of Business Research

Year:

2000

Language:

english

File:

PDF, 112 KB

english, 2000

11

An Exploratory Study of the Relative Effectiveness of Different Types of Sales Force Mentors

Thomas G. Brashear, Danny N. Bellenger, James S. Boles and Hiram C. Barksdale, Jr.

Journal:

Journal of Personal Selling and Sales Management

Year:

2006

Language:

english

File:

PDF, 1.52 MB

english, 2006

12

Patterns of Marketing Activity Among Architectural Design Firms

Barksdale, Hiram C., Clopton, Stephen W.

Journal:

Journal of Professional Services Marketing

Year:

1995

Language:

english

File:

PDF, 740 KB

english, 1995

13

How firms select professional services

Ellen Day, Hiram C. Barksdale Jr.

Journal:

Industrial Marketing Management

Year:

1992

Language:

english

File:

PDF, 658 KB

english, 1992

14

Conjoint measurement experiment of consumer complaining behavior

Nicholas M. Didow Jr., Hiram C. Barksdale Jr.

Journal:

Journal of Business Research

Year:

1982

Language:

english

File:

PDF, 669 KB

english, 1982

15

A Model-Free Approach for Analysis of Complex Contingency Data in Survey Research

William D. Perreault, Jr. and Hiram C. Barksdale, Jr.

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 2.35 MB

english, 1980

16

Investigating sales approaches and gender in customer relationships

Andy Wood, John, Johnson, Julie, S. Boles, James, Barksdale, Hiram

Journal:

Journal of Business & Industrial Marketing

Year:

2014

Language:

english

File:

PDF, 219 KB

english, 2014

17

Ideal Versus Actual Number of Sales Calls: An Application of Disconfirmation Theory

Hamwi, G. Alexander, Rutherford, Brian N., Barksdale, Hiram C., Johnson, Julie T.

Journal:

Journal of Personal Selling and Sales Management

Year:

2013

Language:

english

File:

PDF, 255 KB

english, 2013

18

An Illustration of Cross-Spectral Analysis in Marketing

Hiram C. Barksdale and Hugh J. Guffey, Jr.

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 1.57 MB

english, 1972

19

The response of US business to consumerism

Barksdale, Hiram C., French, Wamen A.

Journal:

European Journal of Marketing

Year:

1976

Language:

english

File:

PDF, 564 KB

english, 1976

20

Single Source Supply versus Multiple Source Supply: A Study into the Relationship between Satisfaction and Propensity to Stay within a Service Setting

Brian N. Rutherford, James S. Boles, Hiram C. Barksdale, Jr. and Julie T. Johnson

Journal:

Journal of Personal Selling and Sales Management

Year:

2006

Language:

english

File:

PDF, 1.24 MB

english, 2006

21

Rejoinder

Barksdale, Hiram C., Hilliard, Jimmy E., Guffey, Hugh J.

Journal:

Journal of Advertising

Year:

1975

Language:

english

File:

PDF, 404 KB

english, 1975

22

Critique: Spectral Analysis of Advertising: Sales Action

Steven E. Permut, Hiram C. Barksdale, Jimmy E. Hilliard and Hugh J. Guffey, Jr.

Journal:

Journal of Advertising

Year:

1975

Language:

english

File:

PDF, 473 KB

english, 1975

23

The Time Domain Implications of Phase Angles and Tau

Jimmy E. Hilliard and Hiram C. Barksdale

Journal:

Management Science

Year:

1976

Language:

english

File:

PDF, 1.16 MB

english, 1976

24

Consumer Attitudes toward Marketing and Consumerism

Barksdale, Hiram C., Darden, William R.

Journal:

Journal of Marketing

Year:

1972

File:

PDF, 934 KB

1972

25

Marketers’ Attitudes toward the Marketing Concept

Barksdale, Hiram C., Darden, Bill

Journal:

Journal of Marketing

Year:

1971

File:

PDF, 1.11 MB

1971

26

Marketers’ Attitudes toward the Marketing Concept

Barksdale, Hiram C., Darden, Bill

Journal:

Journal of Marketing

Year:

1971

Language:

english

File:

PDF, 1.11 MB

english, 1971

27

Marketing Activities in the Service Industries

George, William R., Barksdale, Hiram C.

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 783 KB

english, 1974

28

A Model-Free Approach for Analysis of Complex Contingency Data in Survey Research

Perreault, William D., Barksdale, Hiram C.

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 1.51 MB

english, 1980

29

Food Labeling Regulations: Efforts toward Full Disclosure

French, Warren A., Barksdale, Hiram C.

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 934 KB

english, 1974

30

Complaint voicing by industrial buyers

Hiram C. Barksdale Jr., Terry E. Powell, Earnestine Hargrove

Journal:

Industrial Marketing Management

Year:

1984

Language:

english

File:

PDF, 711 KB

english, 1984

31

Exporting at industrial trade shows

Daniel C. Bello, Hiram C. Barksdale Jr.

Journal:

Industrial Marketing Management

Year:

1986

Language:

english

File:

PDF, 690 KB

english, 1986

32

Factors associated with customer willingness to refer leads to salespeople

Julie T Johnson, Hiram C Barksdale Jr., James S Boles

Journal:

Journal of Business Research

Year:

2003

Language:

english

File:

PDF, 137 KB

english, 2003

33

A relationship maintenance model: A comparison between managed health care and traditional fee-for-service

Hiram C. Barksdale Jr., Julie T. Johnson, Munshik Suh

Journal:

Journal of Business Research

Year:

1997

Language:

english

File:

PDF, 1.10 MB

english, 1997

34

AN EXPLORATORY STUDY OF THE RELATIVE EFFECTIVENESS OF DIFFERENT TYPES OF SALES FORCE MENTORS

Brashear, Thomas G., Bellenger, Danny N., Boles, James S., Barksdale ., Hiram C.

Journal:

Journal of Personal Selling and Sales Management

Year:

2006

Language:

english

File:

PDF, 144 KB

english, 2006

35

Single Source Supply Versus Multiple Source Supply: A Study Into the Relationship Between Satisfaction and Propensity to Stay Within a Service Setting

Rutherford, Brian, Boles, James, Barksdale, Hiram, Johnson, Julie

Journal:

Journal of Personal Selling and Sales Management

Year:

2006

Language:

english

File:

PDF, 804 KB

english, 2006

36

Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971-1975

BARKSDALE, HIRAM C., DARDEN, WILLIAM R., PERREAULT, WILLIAM D.

Journal:

Journal of Consumer Affairs

Year:

1976

Language:

english

File:

PDF, 985 KB

english, 1976

37

Salesperson behavior: antecedents and links to performance

Brashear, Thomas G., Bellenger, Danny N., Barksdale, Hiram C., Ingram, Thomas N.

Journal:

Journal of Business & Industrial Marketing

Year:

1997

Language:

english

File:

PDF, 148 KB

english, 1997

38

What national account decision makers would tell salespeople about building relationships

Boles, James S., Barksdale, Hiram C.

Journal:

Journal of Business & Industrial Marketing

Year:

1996

Language:

english

File:

PDF, 47 KB

english, 1996

39

Single Source Supply versus Multiple Source Supply: A Study into the Relationship between Satisfaction and Propensity to Stay within a Service Setting

Brian N. Rutherford, James S. Boles, Hiram C. Barksdale, Jr. and Julie T. Johnson

Journal:

Journal of Personal Selling and Sales Management

Year:

2006

File:

PDF, 1.24 MB

2006

40

The Impact of Realistic Job Previews and Perceptions of Training on Sales Force Performance and Continuance Commitment: A Longitudinal Test

Hiram C. Barksdale, Jr., Danny N. Bellenger, James S. Boles and Thomas G. Brashear

Journal:

Journal of Personal Selling and Sales Management

Year:

2003

Language:

english

File:

PDF, 1.91 MB

english, 2003

41

Organizational Purchasing of Professional Services

Day, Ellen, Barksdale, Hiram C.

Journal:

Journal of Business & Industrial Marketing

Year:

1994

Language:

english

File:

PDF, 35 KB

english, 1994

42

Spectral Analysis of Advertising-Sales Interaction: An Illustration

Hiram C. Barksdale, Jimmy E. Hilliard and Hugh J. Guffey, Jr.

Journal:

Journal of Advertising

Year:

1974

Language:

english

File:

PDF, 1.78 MB

english, 1974

43

Special Issue on Strategic Issues in Selling and Sales Management || The Strategic Role of the Salesperson in Reducing Customer Defection in Business Relationships

Julie T. Johnson, Hiram C. Barksdale, Jr. and James S. Boles

Journal:

Journal of Personal Selling and Sales Management

Year:

2001

Language:

english

File:

PDF, 2.39 MB

english, 2001

44

A Framework for Classifying Concepts of and Research on the Personal Selling Process

Robert A. Reeves and Hiram C. Barksdale

Journal:

Journal of Personal Selling and Sales Management

Year:

1984

Language:

english

File:

PDF, 1.45 MB

english, 1984

45

The Time Domain Implications of Phase Angles and Tau

Hilliard, Jimmy E., Barksdale, Hiram C.

Journal:

Management Science

Year:

1976

Language:

english

File:

PDF, 481 KB

english, 1976

46

Marketing Activities in the Service Industries

George, William R., Barksdale, Hiram C.

Journal:

Journal of Marketing

Year:

1974

File:

PDF, 783 KB

1974

47

An Illustration of Cross-Spectral Analysis in Marketing

Barksdale, Hiram C., Guffey, Hugh J.

Journal:

Journal of Marketing Research

Year:

1972

File:

PDF, 1.09 MB

1972

48

Improving Measure Quality by Alternating Least Squares Optimal Scaling

Didow, Nicholas M., Keller, Kevin Lane, Barksdale, Hiram C., Franke, George R.

Journal:

Journal of Marketing Research

Year:

1985

File:

PDF, 1.37 MB

1985

49

A SPECTRAL ANALYSIS OF THE INTERACTION BETWEEN INVENTORIES AND SALES OF MERCHANT WHOLESALERS

Hiram C. Barksdale, Jimmy E. Hilliard

Journal:

Decision Sciences

Year:

1975

Language:

english

File:

PDF, 658 KB

english, 1975

50

EDUCATION : MULTIVARIATE SPECTRAL ANALYSIS—AN ILLUSTRATION

Mikael C. Ahlund, Hiram C. Barksdale, Jimmy E. Hilliard

Journal:

Decision Sciences

Year:

1977

Language:

english

File:

PDF, 630 KB

english, 1977